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Trackers are used by ad networks to show products similar to ones purchased, or just considered, leading to the meme of persistently seeing the same ad no matter where one navigates. It's as if a new sports cable network announced it would use technology to remove ads from another network's programs, say, ESPN's, then rebroadcast those programs with ads of its own devising, with the revenue from those ads going in its pockets, not ESPN's.īrave also eliminates all ad trackers, the often-minute page components advertisers and site publishers deploy to identify users so that they know what other sites those users visit or have visited.
The browser was built to strip online ads from websites and its maker's business model relies not only on ad blocking, but on replacing the scratched-out ads with advertisements from its own network. What sets Brave apart is its aggressive anti-ad attitude. "It's better for you and us that we don't store any of your data without your permission." What makes Brave different from other browsers? "We keep user data out of our cloud Brave Vault by default," Eich wrote in his inaugural post of Jan. The company has also sworn that it does not, and will not, store any user data on its servers.
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"(Users) especially don't like it when large companies map together their online behavior and offline behavior," the firm said in a very early blog post.
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That makes Brave users more anonymous, Brave Software has argued. There's nothing technologically-special about Brave's performance it's simply retrieving less data than other browsers.īy eliminating ad trackers, Brave blocks efforts by advertisers to first identify users, then follow those users.
By eliminating ads and ad trackers, Brave downloads much less content from a website than any browser sans an ad-blocking extension. 1 browser. The speed increases are not surprising. On the desktop, Brave Software contends that its browser loads pages three times faster than Google's Chrome, the world's No. Both result from its ad-stripping strategy. What's Brave's pitch?īrave boasts two things: speed and privacy. Can Brave run Chrome's extensions?Īfter choosing "Extensions" from Brave's Window menu, the browser heads to the Chrome Web Store, the official market for add-ons and themes suitable for, well, Chrome (and some, though not all, Chromium-based rivals). (In hindsight, Eich's decision to go with Chromium - rather than with Firefox's Gecko rendering engine - was smart, even though most expected Brave to lean Mozilla's way, what with Eich's connection to the latter.) Braveīrave's default browser behavior can be customized in preferences. Other browsers that depend on Chromium include Edge, Opera, Vivaldi and Qihoo 360, one of the most popular Chinese-made browsers. WebKit is required as the backbone of any third-party browser submitted to Apple's App Store. On iOS, Brave instead relies on WebKit, the open-source foundation that also powers Apple's Safari browser.
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(Google uses Chromium to provide the source code for its Chrome browser.) The back-end technologies that power Chrome - including the Blink rendering engine and the V8 JavaScript engine - also power Brave. What's under Brave's hood?īrave is built atop Chromium, the open-source project Google and others maintain. That's not a surprise: Ad blocking extensions don't stymie search ads either. Brave doesn't lay a finger on those, including the ubiquitous Google Ads (formerly AdWords) advertisements within Google's results. Does Brave block ads within search results? (By comparison, Google's Chrome launched in September 2008 and Microsoft's Edge traces its lineage to July 2015.) The firm was co-founded by Brendan Eich, the creator of JavaScript and a co-founder of Mozilla, after he left that browser vendor under pressure for supporting California's 2008 Proposition 8, a ballot measure that banned same-sex marriage. Its maker, Brave Software, is among the newer entries in the browser battles, having previewed the browser in January 2016.
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Like other browsers, it is free to download and use, remembers site authentication information, and can block online ads from appearing on sites. What is the Brave browser?īrave is a more-or-less standard browser that lets users navigate to websites, run web apps, and display online content. The Brave browser can show users how many ad trackers (and ads) have been blocked. (If you do decide to try it out, download information is detailed below.) Brave Here's what you need to know to decide whether Brave's for you. Computerworld took a deep dive into Brave to figure out what it is, what it does and how it does it.
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